Written on 8th December 2015 by Sam Robson

TAG Global Events Australia team in Hong Kong for week-long conference & retail study

Organising an event is no easy task, and sometimes an event requires an entire global account team to include a project manager, several event managers and flight specialists to plan, execute and wrap up a week-long event.

For the second year running, our Global Events team in Australia, based in Sydney and Melbourne,  delivered a 7-day conference programme and retail study tour in Hong Kong.

Creating an innovative mix of education, hospitality and leisure, the team provided full event management service and handled everything including destination selection, flights, venue liaison and complex logistics, all of which was delivered with precision and in partnership with the client.

The results – 130 guests, 36 sponsors, 20 spouses and 17 support staff all housed under one roof, at the ultra-slick, luxurious Cordis, Langham Place Hotel in Mong Kok. The conference component took place at the hotel with some cultural sessions, including a group Tai Chi lesson and a tea ceremony, to break up the conference presentations.

Daily afternoon educational retail tours of the local medicine markets and retail outlets gave guests a chance to explore the diverse Asian retail landscape.

An evening hospitality schedule kept guests entertained (as well as well fed!) and included a Welcome Dinner up high in the sky at Aqua Hutong with front row seats of the famous harbour light show, an invitation-only sponsors drinks reception aboard the Aqua Luna, a traditional Chinese Junk followed by an exclusive dinner at the member’s-only China Club. The grand gala dinner finale was held at Hullett House, an iconic celebration of Hong Kong’s rich “East meets West” heritage.

The event service also included wrap around tours, spouse programmes and holiday extensions and booking over 145 flights! An extensive project for the team and the client feedback confirmed the event was “brilliantly organised”.

"I have worked with many events groups and have rarely experienced such exceptional professionalism. Overall brilliantly organised and simply outstanding!"

All our hard work continues to pay off as we have already confirmed 2016 and are now locking in 2017 destinations.

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For more information on The Appointment Group’s global event management services, please contact the team here.

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