About us

TAG is an award-winning global events and group travel management company, backed by thirty years’ experience. Our industry-leading professionals work with you from concept to completion – to bring your brand to life through transformational experiences. Wherever you are in the world, wherever you want to go, we partner with you to achieve your goals.

Learn more about Events


We collaborate with you to co-create remarkable events that achieve your business goals. Our experts are trusted by the world’s biggest brands to deliver curated brand experiences, inspirational incentives and so much more – it’s all about creating a real connection with your audience. Whatever you need, our team has the global reach, local knowledge and smart technology to take care of every last detail.


We are proud to have delivered events across multiple sectors – from start-ups to global giants. No matter the brief, we believe in the value of close collaboration. This is why we tap into your business, become your strategic event partner and co-create your vision – so we can achieve the best results together.



What have we been up to lately? Take a look at our recent projects to see what your next event could look like and how we have helped companies like yours achieve their business objectives.


Don’t just take our word for it. See what our event partners say about us.

TAG played a crucial role in helping us host an exclusive customer event on San Clemente Island, near Venice, Italy. The team ensured everything ran smoothly from start to finish, thinking of every detail no matter how small. TAG handled any requests and challenges in a calm and professional manner and were a great contribution towards the event’s success. We truly enjoyed working with them and would highly recommend them.

Head of European Marketing
Partner Conference – Industry: Consumer

On behalf of The Benelux Team, and the Business Partners, I want to congratulate you for the exceptionally well-organized Partner Conference. I have seen a lot in my career… but this is definitely the best organized Partner Event I have ever attended.

Head of Sales - Benelux Business Division
Global Partner Conference and Product Showcase, Berlin, Germany – Industry: Electronics

I just wanted to congratulate you for wonderful delivery of our Budapest & Prague trip! The internal feedback has been phenomenal and we followed the trip via the app. It seemed to have been amazing, perfectly in line with our expectations (which are very high). This is our first experience of working with an agency on our incentive experiences and we are looking forward too many future successful events with TAG.

Marketing Director
Dealer Sales Incentive, Budapest & Prague, Europe – Industry: Automotive

HUGE thank you for the fantastic job done in Barbados.  The overall plan, organization and the execution could not have been done better.  Your professionalism and ability to read the people that was on the trip and cater for what people wanted was outstanding. I’ve had raving reviews from the team on how you managed our trip, and they will be recommending TAG internally as a result of their experience.

Partner Account Manager
Incentive Trip, Barbados – Industry: Cyber Security

Thank you, so very very much for your incredible support, unwavering patience, creativity and just general awesomeness with our Sparkle Awards. I’m feeling extremely smug, proud and delighted to have pulled off an absolutely amazing event – and that’s all down to you – thank you. You make everything so easy, you’re fantastic to work with and nothing is ever too much trouble. We’ve had some brilliant feedback so far – our people absolutely loved it and so did I.

UK Event Manager
UK Awards Dinner, Manchester, United Kingdom – Industry: Telecommunications

Our guests had a flawless experience and you ladies were literally willing to give travellers the clothes off your back to ensure their happiness and achieving a satisfying experience. I do not know many vendors who would go this far for their clients. As so eloquently stated at the Awards gala, you three truly are more like family to us now and we hope we make you feel a part of that. I also hope that you smile as broadly as I do about the memories from the trip. From the silent disco to the beetle tour, your unique ideas were only surpassed by your top-notch execution. You have an ally and a friend in me.

Executive Assistant to CEO
Reward Trip, Split, Croatia – Industry: Cyber Security

Just a quick note to let you know that the End User Trip to Japan last week went off successfully. I had positive feedback from all the attendees and the success is due in no small part to the work of Marjory and her team. They were always supportive and handled the customers well, taking care of the most interesting requests with calm efficiency. Our hosts made a great impression on the customers and their behavior was a credit to us.

Head of Corporate Sales
Trade Study Trip, Japan – Industry: Telecommunications

Recently, I was one of the guests on the world Cup hospitality trip. I wanted to write to you to let you know that it was a first-class experience, the TAG Team did an absolutely exceptional job managing the programme, which is undoubtedly the best I have ever experienced. I especially wanted to pay tribute to Indi, who delivered over and above, with great energy, professionalism and warmth. I'd be delighted to recommend TAG to any prospective clients or partners.

VIP Guest
VIP FIFA World Cup Hospitality Trip, Moscow, St Petersburg, Russia – Industry: Broadcaster

Once again, your team has outdone themselves and delivered a fantastic trip for our very important customers. The feedback we received onsite and after the trip was all extremely positive and we know that was due to your team working effortlessly from day one. Our company has worked with many event management companies in the past and have never experienced the level of service the TAG team has delivered. Thanking you and your wonderful team for another successful trip.

Managing Director
Customer Incentive Trip, Mediterranean Cruise, Europe – Industry: Construction

Thank you all for the tremendous effort that was put into organising and delivering an outstanding conference and exhibition in Hong Kong…..our customers, partners, analysts and press are impressed and excited. I was not accustomed to working with such exceptional professionals. You are all a credit to TAG. I have worked with many event groups and have rarely experienced such exceptional professionalism. Both here in Australia and in the US, the local offices provided more than an effective partnership and coordination from an account management point of view. Overall quite outstanding!

Chief Executive Officer
Retail Study Tour and Conference, Hong Kong – Industry: Retail

Our team


On top of a highly personal service, smart, integrated technology makes a world of difference to our clients. We build a bespoke platform, tailored to your brand and event – to ensure a true connected experience. It means your audience can stay engaged before, during and after the event – and you will have real-time information at your fingertips, at all times.


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Samantha Wratten makes the C&IT A-List for 2019

Every year, UK event industry publication Conference & Incentive Travel invites agencies to nominate their top talent under 35 years old to be put forward for their A-List.

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The Big Five: How does Africa deliver the Big Five in incentive travel?

TAG’s events division is dedicated to making yours stand out – we’re here to give you the best of the best. And we feel Africa can offer the key five ingredients for your reward trip.

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TAG announces expansion of Events division to Los Angeles and promotion of Bethany Chamberlain as Events Director

Bethany moves to LA in January 2019 to spearhead the launch of TAG’s Events division in Los Angeles, working closely with the already established team in New York.  She will be responsible for the development, operation and management of the events portfolio throughout the States. 

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fam trips important to events

Why are FAM trips important to event agencies?

FAM (familiarisation) trips are a vital learning tool for TAG's Events team. Read on to learn more.

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Global network

Our expert travel and events teams are here for you with 24/7 support – wherever you are in the world. Our global offices in Los Angeles, Nashville, Atlanta, New York, London, Manchester, Singapore, Melbourne and Sydney.

Find TAG near you


Experience more with TAG. Let’s make your vision a reality.

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