our story
Three decades on and TAG remains ahead of competitors as a diverse, ethical and sustainable company. Not only are we influential amongst our peers, but TAG has become a household name in the world of travel. We continue to earn the respect and trust from some of the biggest names on the planet, as well as notable productions, Hall of Fame athletes and C-Suite executives.
What sets TAG apart is our ability to find solutions in seemingly impossible scenarios — bringing clients innovation, entrepreneurial flare, creativity and above all, an unparalleled, luxury experience. So, whether you’re travelling for a career-changing business meeting, attending an event with industry peers or performing for 50,000 screaming fans, TAG gets you and your entourage where you need to be — on time and at ease.
In 1988, our founders had an ambitious dream to form the largest entertainment travel company in the world, setting the example of how touring and travel should be done. Since that time, TAG has redefined the standards in entertainment and business travel to provide the award-winning service and expert partnership you deserve. TAG’s founding principles were led by a requirement in the marketplace for a quality, exclusively high end, high touch, service-driven agency — meeting the unique travel needs of the VIP, music and entertainment sectors. Today, we operate from more than 20 locations across the globe, and have expanded our expertise to offer comprehensive services in touring, production, sport, corporate, investment management, private travel and events.
As a dynamic team of trailblazers, we understand that successful travel takes many hours of planning and preparation. From the initial booking process all the way to arriving home, TAG Travel Specialists dissect extremely intricate itineraries and ensure all nuanced preferences are taken care of, making your travel as seamless and stress-free as possible. Our mission is to alleviate the complexities of travel through our bespoke, high-touch and personalised service — supporting you 24/7, 365.
Expertise
With seven specialist divisions and more than 20 global locations, TAG’s dedicated teams understand the unique nuances and complexities of working within each region and diverse industry. From complex movement schedules to intricate logistics management, our experts work tirelessly and diligently behind the scenes to coordinate the finest of details for you — ultimately simplifying your travel booking experience in the process.
Partnerships
More than three decades of experience in VIP and business travel has established TAG as a trusted partner with top suppliers throughout the world. With a curated network of global connections, we offer best-in-class rates to keep your spending to a minimum. Our team of expert negotiators do all the heavy lifting across airlines, hotels or accommodation, rental car services and other suppliers.
Team
Employing the right talent with a genuine "can do" attitude is the foundation of everything that we do. Powered by people, TAG's agile experts are equipped with the skills and contacts to make even the most complex requests achievable. As acclaimed staff, they surpass the usual range of travel agency services to collaborate with you and ensure your experience is truly one of a kind.
Technology
Technology should simplify your journey, not complicate it. You deserve a travel experience that is streamlined, efficient and optimised. That's why we built an end-to-end platform that seamlessly adapts to market dynamics, prioritises traveller safety and integrates cutting-edge technology with a personalised human touch. With real-time updates and user friendly interfaces, our full suite of technology is destined to enhance your travels from beginning to end.
SUSTAINABILITY: INVESTING IN THE
FUTURE OF OUR PLANET
At TAG, we recognise our responsibility to operate in a way that supports the health of our planet and the wellbeing of our communities. As a global leader in travel and events, we are committed to creating a positive environmental and social impact, and it’s our goal to help you do the same. That’s why we've been doing our part to gather data and uncover the most effective ways to leave a lasting impression on the planet.
To support our mission, we’ve partnered with organisations who are experts in putting the Earth first. After doing our due diligence to discover who could support TAG’s journey to become completely net-zero by 2030, we pursued the world's leading scientific benchmarking certification and advisory group for sustainable travel and tourism, EarthCheck. This ensures we are guided on the best procedures and ways to become carbon neutral — as well as how to make improvements when our progress is at a standstill.
In addition, we understand that tracking and maintaining sustainability initiatives can be overwhelming. Because of this, we strategically partner with Thrust Carbon to manage your company’s environmental impact through carbon reporting, analysis and offsetting — so you can feel good about the way you travel. With proactive planning and the right partners in place, becoming a sustainable company is an achievable goal.
Due to the inevitable emission of carbon in the travel business, TAG is proud to prioritise company awareness around sustainability and implement eco-friendly initiatives across the globe. By embedding sustainable practices into our operations, we aim to ensure the destinations and communities we engage with remain vibrant, resilient and beautiful for generations to come.
