TAG Officially Launches Seventh Specialty Division: Sport

TAG proudly announces the launch of its newest division: sport. This marks the official launch of the company’s seventh specialty division, reinforcing our commitment to delivering seamless, high-touch travel management services across a wide range of industries — within entertainment, business & leisure, and events.

For more than 35 years, TAG’s Travel Specialists have expertly managed and coordinated end-to-end travel logistics under six divisions — touring, production, corporate, investment management, private travel and events. Born into the world of entertainment in 1988, the company is trusted by some of the biggest names on the planet as well as their entourages. TAG is renowned for handling complex group movement logistics in high-pressure environments, making the transition into tackling sport travel a seamless one.

“Expanding into sport is a natural evolution for TAG,” explained TAG Chief Executive Officer Jens Penny. “While we have been working with sporting clients for years, it was time we made it official. This new division is dedicated to meeting the unique logistical needs of professional and amateur sports organisations, athletes and teams.”

With expansion and growth being a primary focus of the company, the launch of the specialised division should come as no surprise. Penny continued, “We offer dependable and streamlined travel services for clients on an international scale. Welcoming the official addition of sport represents our commitment to personalising our service offerings to meet the diverse needs of clients around the world.”

Justine Liddelow, Vice President of Entertainment Sales & Account Management added, “Sport has always been about teamwork, ambition, and a genuine sense of dedication — values that are deeply embedded into our company DNA. With decades of experience orchestrating complex group movements, often across borders and under tight deadlines, we’re uniquely equipped to serve the dynamic world of sport. We understand the importance of thinking outside of the box, especially when it comes to handling frequent schedule changes, excess baggage and customised accommodations.”

To learn more about TAG’s sport offerings, contact us today.