Our Story
Back in 1988, with Reagan in the White House, Thatcher in Downing Street and Simply Red playing in the background, two twenty-something year olds had a dream to form the largest independent travel touring specialist in the world.
In a one bed flat in North London, Travel By Appointment was born. Within three months the team had smashed their three year business plan and were setting the standards for how travel and touring should be done.
Fast-forward a few decades; gone are the shoulder pads and sharing a landline, but what remains is the same passion and determination to deliver clients unrivalled experience. That’s how our founders created the biggest and best independent touring specialist in the world.
How Do We Do It?
Consistently providing a high-touch, personal service isn’t easy. But neither is performing 85 times to a collective 3.5 million fans in 32 countries. We understand the pressures and demands on everyone involved with a tour, that’s why we’re there for you whenever and wherever you need us.
Our Brand Pillars
Our promise that you will experience more with TAG is supported by our brand pillars, which set the standard for our work and culture
Trust:
You have a duty of care to your clients. They are placing their trust in you and it’s our job to make sure everything goes to plan. We are in this for the long term, building partnerships which will last years, based on openness and honesty. Being genuine is one of our values which we live and breathe.
Insight:
Not only are our Touring Specialists some of the most experienced in the world, but our systems have the insight and data necessary to give you all the information to make the best decisions. We will share with you or extensive insight and ensure that every last detail goes above and beyond your expectations
Technology:
Just as technology enhances a performance, but can never replace the artist, the skill and expertise of our Touring Specialists will always be central to our business. We invest in technology that supports and enables them to deliver even higher standards of service, as well as tools to make your life simpler too.