Written on 11th May 2017

British Airways – More benefits to The Executive Club members

British Airways’ loyalty programme, The Executive Club is unlocking even more benefits and flexibility to deliver greater loyalty rewards and value to its members.  From 14th June 2017 any Bronze*, Silver and Gold Executive Club Members will be able to reserve their seat on a basic fare for free, members who may have paid to select their seat and are due to travel from this date onwards can also receive a refund on the cost of the seat reservation. Executive Club Members who may be travelling less than usual as they’re on maternity, paternity or adoption leave will now also be offered a ‘status freeze’.  This means their membership will be put on hold for a year, so they don’t lose their hard-earned Executive Club Bronze, Silver or Gold status - even if they take fewer or no flights. As a further bonus, parents who take the status freeze and enrol their children as part of their household account will receive a welcome gift of 1,000 Avios for doing so. The British Airways Executive club recently won best European frequently flyer programme and best FFP benefit for lounge access at the FlyerTalk 2017 Europe and Africa awards. Executive Club members collect Avios, the Club currency to spend on things like flights and cabin upgrades.  Members also earn Tier Points, moving them through the Executive Club tiers to unlock more benefits.  Silver and Gold members of the British Airways Executive Club can gain access to airport lounges with complimentary premium food and drink and quiet areas to relax or work.  There are many ways to earn Avios through hotel bookings, car hire and even every day shopping.  The British Airways Avios eStore has over 800 retail partners including John Lewis, M&S, Boden and ASOS, allowing members to collect Avios while they shop with their favourite brands. *Free seat selection for Bronze members seven days before departure. Silver and Gold Members can reserve their seat at time of booking. Source: British Airways  
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