Bruce joined TAG in 2020, bringing in 25 years of travel industry and technology experience. He is an established CTO\CIO leader with previous senior travel industry roles at Air Black Box, dnata Travel, Stella Travel Services, Elegant Resorts and the Gold Medal Travel Group.

Bruce has extensive technology experience, starting from an early age with personal computers. He studied technology at university, graduating with a master’s degree in engineering. At the start of his career in the travel industry he found himself developing software for some of the first travel e-commerce websites, including expedia.co.uk. He progressed to managing teams and developing travel systems, and subsequently led technology functions across B2B and B2C travel businesses.

Besides work and his passion for technology, Bruce loves spending time with his family, travelling and enjoying the outdoors in North Wales.

Meet the team