Written on 3rd February 2017

Hilton changes loyalty programme

Hilton announced industry-first benefits for all 60 million members of its award-winning guest loyalty program, Hilton Honors, including Shop with Points at Amazon.com.

Guided by consumer feedback, Hilton Honors is now the first and only loyalty program that will offer members the choice to flexibly combine Points and money for a hotel stay, to use their Points at Amazon.com, to allow family and friends to combine their Points for free and the ability to extend Diamond status when life puts travel on pause.

Hilton also introduces a new corporate identity and logo for Hilton and Hilton Honors.

More flexibly to use Hilton Honors points: Points & Money
Hilton Honors is the only guest loyalty program where members can redeem their Points for an award night or a stay using a flexible combination of Points and money. Beginning in late February, members can use the new Hilton Honors Points & Money slider to select how many Points they want to redeem toward a room. This means members will now be able use their Points faster for hotel stays, any time, with no blackout dates.

More benefits: Points Pooling
Beginning in April, Hilton Honors members will be able to combine - or "pool" - their Points with up to 10 friends or family members for free. A total of 11 members can pool their Points for stays in great locations for family reunions, bachelorette parties or any other event that brings people together.

New benefit for Diamond members
Hilton Honors' most loyal members have shared that life sometimes puts travel on pause. Beginning in March, eligible Diamond members may receive a one-time, one-year extension of their status - for any reason.

Source: Hilton