Written on 7^th September 2023

TAG Expands Offerings with New Latin Touring Sector & Office Location

Diversifying Our Specializations to Service a Broader Client Base

On Wednesday, TAG announced the launch of a new Latin touring sector—and the opening of an Orlando office to support it. This new sector is dedicated to supporting and managing the travel logistics for the Latin music industry. 

Since 2021, the popularity of the Latin music industry has been explosive. Some of its most recognizable names have performed record-breaking tours across the globe, while others set to hit the road are expected to gross millions. 

Renowned for managing countless notable tours across the planet, TAG oversees comprehensive touring travel logistics and offers full global solutions. With the massive global influence of Latin music in recent years, our decision to launch a sector solely focused on Latin artists and their tours came naturally—as we strategically focus on growth and expansion across the world.

“While this music has been around for decades, it is incredible to see an exponential increase in its popularity,” said Byron Carr, TAG's Group Touring Director. “Our goal is to support the expansion of Latin touring by launching this new sector and diversify our offerings to service a broader client base. We recognized that not only would we need to put together a separate team well versed in managing touring travel, but that organizing a bilingual team to properly communicate with our Latin clients was critical. Our newly promoted Supervisor of Latin Touring US, Tiago Palhares, is the perfect fit to lead a team that suits those needs.”

Palhares will lead the launch of the new sector, based out of our brand-new office in Orlando, Florida. He will be taking on the challenge of growing the US Latin touring business and overseeing all touring in Latin America.

“It’s been more than 10 years since I joined TAG in London. Growing up in Portugal, Latin music reminds me of home and is something that I identify with culturally,” Palhares stated. “I am confident that with this new sector, TAG will become one of the leading travel management companies to specialize in Latin artists. I am thrilled to be presented with the opportunity to not only launch a sector that means so much to me, but to do so alongside the expansion into Orlando.” 

Opening an office in Florida is a huge move for TAG as the location greatly suits the needs of the Latin music community. As TAG continues on a mission to support Latin artists and their tours, we are drafting up plans to extend the Latin touring sector to have a base in the United Kingdom as well.