20th October 2017
Written on 20th October 2017
Delta to offer Delta One customers option to pre-select meals, plans expansion to other cabins
Delta will begin rolling out the option to pre-select meals in 2018 as part of the airline's focus on personalizing the on-board customer experience based on direct customer feedback. Pre-select will allow Delta One customers to choose their meal six days prior to their selected international flights to ensure they receive their first choice onboard.
The rollout comes on the heels of a pre-select meal test conducted this summer that resulted in a significant increase in customer satisfaction scores and positive flight attendant feedback.
Pre-select will initially rollout in the Delta One cabin on selected flights from Atlanta and New York-JFK to Europe in early 2018. Flights include:
- Atlanta to Amsterdam, Paris Charles de Gaulle, Düsseldorf, Rome Fiumicino, Frankfurt, London Heathrow, Madrid, Munich and Stuttgart
- JFK to Amsterdam, Brussels, Paris Charles de Gaulle, Dubai, Rome Fiumicino, Frankfurt, London Heathrow and Zurich
Following the initial launch, Delta plans to expand pre-select to include all international routes both inbound and outbound, offering pre-select on flights between the U.S. and Europe, Middle East, Africa, Asia and South America.
By the end of 2018, Delta plans to continue to expand pre-select, offering the technology in both First Class and Delta Premium Select.
Customers eligible to participate in pre-select will receive an email communication six days prior to their flight asking them to select their meal. Delta will be enabling pre-select through additional channels later in 2018.
Source: Delta Air Lines